Adobe + Omniture = Smart

adobeomniture

Adobe Systems Inc and Omniture, Inc announced today that the two companies have entered into an agreement for Adobe to acquire Omniture valued at approx $1.8 billion. Adobe will buy Omniture’s current stock valued at $21.50 per share in cash. The acquisition furthers revolutionizes the way the world engages and interacts with information. The combination of the strengths of the two companies will allow Adobe to potentially increase the value of its offerings.

“Omniture’s mission has been to enable our customers to optimize every digital interaction,” said Josh James, CEO of Omniture. “By joining forces with Adobe, we will accelerate our ability to deliver on that vision and together bring new innovation to the market that improves content engagement, advertising effectiveness and the overall user experience, which will drive more advertising dollars online.”

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